Hallmarkian Photo
So we launched this blog a couple of weeks ago. I drafted our opening post — how we think about the world, why we’re launching a blog, and why we think OUR blog is going to be different than the other 800 million blogs out there (it is, damn it!). The theme was “moments” (see the name of this blog) and how moments are what we remember in life and in marketing and blah blah blah…you can read the post. Then it was time to post a photo to pay off the text. So I found a photo that I took one very early morning in 2006 on Sanibel Island. See the photo above.
It was immediately suggested (a nice word for it) that this photo was more commensurate with the cover of a greeting card — the kind with the overly verbose, cursive, love poem inside, e.g., “…our love began like a sunrise over the horizon of a life not yet complete…” (Wow! note to self: call Hallmark for some freelance work.) — the kind, I’ll have to admit, I’ve never purchased. The pressure to replace this photo was (is) huge.
I’m going to cave. I need to find another photograph that screams MOMENT but doesn’t make readers feel like they’re listening to Air Supply. Remembering my Adam Smith, I’m going to let the market decide. Feel free to offer suggestions. Send photos or send ideas. I’m leaving Sanibel Sunrise for now. I’ll give it a week and see what happens. Stay tuned.
Dave Goldberg

