“Inside the NFL”
KG Partners is helping to launch The National Football Post, a blog conceived and managed by four NFL insiders who, together, provide other-worldly insight and analysis of professional football — from the inside out. It is truly the “Wall Street Journal” of professional football media. Seriously. Check out www.nationalfootballpost.com.
Andrew Brandt, president of The National Football Post, for example, was VP of the Green Bay Packers for nine years through this past season, managing all player contracts and salary cap issues. Note: during Andrew’s tenure in Green Bay, the team had the highest winning percentage in the NFL! Talk about a guy who definitely knows how the Brett Favre deal must have come down.
A quick non sequitur…turns out Andrew was a bartender at Quigley’s, a pub in D.C. that my friends and I used to frequent - and I mean frequent - when I was at American University (this was the early ’80s kids, the drinking age was still eighteen). I’m positive he served me and my friends more than once. Now that he’s a client I’m wondering if we tipped him adequately (probably not). I asked him and he doesn’t remember either. <whew>
Anyway, other principals (and bloggers) include Mike Lombardi, a 23-year executive with five NFL teams, SI writer and elite blogger in his own right; player agents Joe Fortenbaugh and Mike Bechta (the latter also a successful TV producer, e.g., Super Agent and No Fear); and Matt Bowen, a seven-year NFL player and well-known journalist.
The site officially launches tomorrow (8/11). We’re doing the PR for the site, plus SEO, SEM and online advertising. A blast so far.
Here’s Mike Reiss’ piece in today’s Sunday Boston Globe. Andrew also did a Saturday interview with ESPN radio.
Definitely bookmark the site. As the 2008 NFL season gets into the starting blocks, keep reading The National Football Post.
Dave Goldberg