Announcing…
…Don Fibich, Creative Director.
pronounce that “fibik”.
Don is the product of a national search we conducted for a CD. You don’t get to do this too many times so we were going to be very particular. We wanted deep experience (both the big- and small-agency type). We wanted someone who has worked with established brands and the up-and-comers. We wanted expertise in all forms of communications and in how to put them together into a winning program. We wanted someone who respected both the creative process and the get-the-work done process. And, we wanted someone who fit…with our agency, our culture and our clients. Above all, we wanted talent (you know, the stuff we get paid for). It was a tall order. Don is 6′5″…we grabbed him.
But enough of me talking about Don. This video is me asking Don a few questions about his vision as a CD. I snuck up on him…the best way to do these things. Feel free to drop Don a line at dfibich@kgmoment.com to say hello.
-Dave Goldberg (pronounce that “gold-berg”)